What luxury brands should you invest in today?
When it comes to holding their long-term value, not all luxury brands are created equal. Take a data-driven approach and focus on investment pieces that
Which luxury brands make the best investments?
Chanel
Chanel handbags are known for their timeless designs and high resale value, making them a popular choice for savvy luxury investors.
Louis Vuitton
Louis Vuitton handbags are highly recognizable and in demand, with a range of price points that make them attractive to a broad spectrum of buyers.
Hermes
Hermes handbags are renowned for their craftsmanship and exclusivity, with some styles experiencing significant price appreciation.
Top 12 designer handbags for investment
Chanel Classic Flap
Resale value in 12 months (projected): $6,500
Depreciation: -39%
Rating: Gold
Louis Vuitton Speedy30
Resale value in 12 months (projected): $950
Depreciation: -47%
Rating: Silver
Gucci Dionysus
Resale value in 12 months (projected): $1,500
Depreciation: -46%
Rating: Silver
YSL Sac de Jour
Resale value in 12 months (projected): $1,850
Depreciation: -47%
Rating: Silver
Fendi Peekaboo
Resale value in 12 months (projected): $2,400
Depreciation: -52%
Rating: Bronze
Dior Lady Dior
Resale value in 12 months (projected): $3,250
Depreciation: -45%
Rating: Silver
Hermes Birkin
Resale value in 12 months (projected): $14,000+
Depreciation: +12%
Rating: Platinum
Balenciaga City Bag
Resale value in 12 months (projected): $1,000
Depreciation: -55%
Rating: Bronze
Bottega Veneta Cassette
Resale value in 12 months (projected): $1,850
Depreciation: -47%
Rating: Silver
Prada Galleria
Resale value in 12 months (projected): $1,650
Depreciation: -50%
Rating: Bronze
Celine Luggage Tote
Resale value in 12 months (projected): $1,850
Depreciation: -47%
Rating: Silver
Goyard Saint Louis Tote
Resale value in 12 months (projected): $1,050
Depreciation: 47%
Rating: Silver
How we predict which brands will perform best

1

Brand Reputation
A prestigious brand with a history of craftsmanship and exclusivity will mean a higher resale value, with new brands taking time to establish themselves.

2

Creative Excellence
A brand's desirability is often tied to the name recognition of their designer, as well as the runway shows and ad campaigns they create.

3

Volume Forecasting
When brands create a higher volume of new goods, the influx can mean resale values will fall. This is often highly variable from one quarter to the next.

4

Measuring Hype
Influencers are more important than ever, and it's important to measure how brands are performing across a range of online platforms.
Not all luxury brands are created equal
1
Some brands hold their value better than others
If you're treating luxury purchases as an investment, it's worth researching which brands hold their value – you might be surprised by how much variation there can be.
2
As new designers emerge, others will inevitably decline
Investing in a rising brand not only shows great taste, it can also show considerable financial savvy as early cult hits turn into collector's items. A declining brand, however… not so much.
3
It's a splurge… but it's also an investment
A small number of luxury brands have weathered the ups and downs remarkably well. When in doubt, you can always stick with a tried and tested option that will hold its value and retain its classic appeal.
FAQs
How do you predict which luxury brands will make the best investments?
We track a wide range of data points, including current price dynamics on marketplaces which specialize in second-hand luxury goods, plus other indicators we believe are significant including social media interactions and a survey of experts.
How accurate are your predictions?
Our predictions are based on extensive data analysis, market trends, and expert knowledge. We strive for accuracy and transparency.
What is the frequency with which your predictions are updated?
At present, we are updating predictions whenever meaningful new data becomes available.